Although only recently launched, the Boa Housewares
range has already received industry recognition for the design
of both the products and their packaging.
At the recent Design
Week Awards, Boa Housewares were nominated in two categories
with the Curve Clam Block winning
the Consumer Product Design Award and the Canpull
winning the Branded Packaging Award.
Boa
Housewares Curve Clam Block - Winner of the Design
Week Consumer Product Design Award.
WINNER:
Part of a range of kitchen products designed by
Priestman Goode for Boa Housewares, the Clam Knife
Block had to have a real point of difference to
compete with existing products on the market. The
understated style follows the idea of simplicity
and efficiency, but the design is also highly functional.
This is best demonstrated by the concern with cleaning
the block, which is made from two pieces that can
be separated. The two parts are held together by
rare earth magnets, creating a strong, dynamic form
to hold the knives in place, but are easily pulled
apart.
Boa
Housewares - Excellence in housewares awards 2003.
The Excellence in Housewares
Awards, held each October, have become the biggest event in the Housewares social calendar.
Held in London, the Awards recognise excellence
in both Housewares retailing and Housewares product
excellence.
Boa
Housewares CanPull - Winner of the Design Week Branded
Packaging Award.
WINNER:
Turner Duckworth designed these eye-catching transparent
packs for Boa Housewares' Can Pull, which aims to
make it easier for those with limited dexterity to
open ring-pull cans. The brightly coloured devices,
created by Priestman Goode, are set against a visual
representation of a can, explaining in one diagram
how the Can Pull is opened.
Boa
Can Pull - Winner of a Clio Bronze award.
The
Clio Awards were founded in 1959 to celebrate creative
excellence in advertising. Clio is one of the largest
international advertising awards programs with nearly
17,000 entries
from more than 65 countries. Clio’s mission
is to recognise creative excellence in global adverting
and design, host a premier event honoring advertising’s
‘best of,’ and offer its resources to
promote the advancement of advertising professionals
worldwide.
In 2003, Boa Housewares were
awarded a Bronze Clio award for the package design
and logo of the Boa Can Pull.
The Boa Housewares
Packaging
As well as having an
innovative range of products, the packaging for the Boa
Housewares range is also ground breaking.
